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5 Reasons to adopt online video

  • Posted On August 3, 2016
  • Categorized In News
  • Written By

When listening to Nicola Mendelsohn at the conference in London on June 14th, we understand that facebook will be most certainly mobile going forward and it will probably be mainly video.

Snapchat just dethroned twitter and went 3rd in the list of top social media platform. (behind Facebook and Instagram)

Marketers need to understand that there is no denying that video is the future. Driving your message with compelling and relevant video content will be key to the success of any marketing campaign.

 

5 Reasons to adopt Online Video Marketing

If this news hasn’t prompted you to contact a video production company yet, here are five more reasons to do it.

#1 Moving beats static

We can process video way faster than any amount of text. Most information that enters our brain is non-verbal and as humans, we seek out what is visually compelling. If you don’t believe me…run an A/B test on your social media marketing. Add 2 adsets and have video on one of them and have a photo on the other with the same message. Monitor the conversions…

Video is cut through…

#2 Video can form an emotional bond

There is great value in connecting with your consumers on a deep and personal level.

Look at Dove beauty sketch or The world’s toughest job

Video can pull the right heartstrings when shown to the right type of customers. This will make them not only buy from you but also love you as a brand for acknowledging them for their strength.

#3 Invest when it counts

Video doesn’t have to cost a fortune. Sometimes, it is necessary for a required project but most of the time it can be a rather simple and cheap job. With drones now we can capture amazing footage and even tell a story.

We did this simple video for Heat Exchanger WA who wanted to save a 400 year old tree. The land was destined for redevelopment and the tree would have been destroyed.

 

#4 Video has a massive impact on Conversion Rates

You can use online video to draw customers in and then use compelling arguments to persuade them to buy your product.

 

#5 It’s All in the Numbers

If you need more convincing, look at these stats:

So, when are you going to create your next video production

 

4 Steps To Creating Online Videos

  • Posted On July 18, 2016
  • Categorized In News
  • Written By

The entire process of creating quality online video boils down to four steps:

  1. Goals
  2. Message
  3. Format
  4. Distribution and promotion

FIRST STEP: GOALS

Every video you make has an intended purpose so keep in mind what you want to accomplish when creating the video. Some of the more obvious goals include:

  1. Boosting exposure
  2. Redirecting trafic to your site
  3. Building credibility and trust
  4. Developing the brand
  5. Gaining a foothold in the market

Video can do all this for you but consider what element of your business requires more impact. Whatever you have in mind, make sure it’s part of
the overall marketing strategy because video needs to be integrated into the larger marketing plan in order for it to be more effective.

Video production steps

SECOND STEP: MESSAGE

Effective video focuses more on content rather than technology. When creating the video, keep your audience in mind and give them something valuable. The average person operates on a relatively low attention span and this can be reflected in online video where long complicated videos get low ratings. Keep it short and concise, and keep these factors in mind:

  1. Consistency: your viewers could get confused if you deviate from the main purpose of the video
  2. Establish an overall theme for the videos
  3. Focus on not just what you say but how you say it
  4. Do not lose focus on your core message

If the video message is clear and coherent then people shouldn’t have a problem understanding your message. Customers don’t like complicated messages so if you consistently provide simple, clear messages, the message will become a part of your brand.

THIRD STEP: FORMAT:

Now this part involves you deciding on the type of delivery you’d prefer for the video. You might choose to be on camera, create a slide show or screen capture, do a live webcast, etc. You have several options when it comes to the actual format of the video and you may sample one or more formats on different videos.

Some videos are meant to be humorous, some are just casual
and others are more formal and authoritative. In which category does your message lie?

We’ll talk about distribution and promotion in another post.

Steps for online videos

The benefits of Video Marketing

  • Posted On June 17, 2016
  • Categorized In News
  • Written By

Now that you have a better idea as to what video marketing is, let’s take a look at the benefits.

If you’re having trouble selling your marketing team, clients, partners and boss on the concept of online video, they might feel differently when they look at some of the benefits the business stands to gain. We’ll look at how exactly video benefits your business, and tips on how to get in on the action but rst though, here are some interesting statistics on video.

  1. YouTube is the second most popular search engine, right after Google, which of course owns YouTube.
  2. YouTube gets more than 4 billion views per day
  3. Over 80% of marketing executives include video content on their marketing strategies
  4. Online video accounts for more than 50% of all mobile traffic
  5. Just about everyone watches online video everyday

Looking at these statistics, you can see why video content is such a crucial element of your marketing. Let’s look at some other ways online video benefits both large and small businesses:

 

  1. Video is easily searchable. Consumers are always looking for products and services. Where do they look? More than likely, they conduct an online search. Search results can be a ected by your social media presence, where your o cial social network pages act as an entry point to your website, micro site or promo page. YouTube is the second most widely used search engine and popular videos get high rankings on Google rankings. Other elements such as graphics, photos, Twitter, LinkedIn, Quora and other similar networks are also searchable but you’ll have more customers coming in from your YouTube videos.
  2. Video makes it easier to share your brand or service. About 700 YouTube videos are shared on Twitter every minute. This can make or break your business, depending on viewer sentiment. Video sharing is an integral part of social media and this can have a tremendous impact on your brand’s visibility if used properly. Majority of the videos shared from YouTube are short, fun and informative; and they pull in droves of web tra c to the respective websites, leading to growth.
  3. It levels the playing eld. Traditional TV advertising can be very expensive; which is why it is reserved for the larger more established companies or organizations. But online video can be accessed and used by anyone, regardless of the size of their marketing budget. The trick is to be more creative and target your audience more speci cally.
  4. Real-time feedback and interaction. A lot of people leave comments on videos, which is an excellent way to learn more about your consumers. When you create videos that captivate and present the viewers an interactive platform to post views or comments, you’re basically giving the consumers a voice; allowing them to pinpoint speci c areas of your business that require improvement. In the process you gain a lot of useful information about tastes, likes and preferences, and you learn to engage with your audience.
  1. Video is easily measurable. Analytics exist in the form of simple tools you can access online and they do a great job of measuring every aspect of the video marketing campaign. You need to know which videos are getting good views, which aren’t and how the views translate into new customers. There are dozens of nifty tools available for measuring video analytics and they should help you get a more accurate report on the performance of each video.
  2. Video doesn’t die. The videos you upload on YouTube will play a part on your marketing strategy for a much longer time than other forms of content. This might be good or bad, depending on your strategy, but generally the video keeps conveying the message and reduces your overall spending considerably. You may consider making an initial media purchase or video seeding as a way to promote the video but whatever you decide, the ad won’t get pulled down as TV ads sometimes are when payment isn’t made.
  3. Video is always one click away from the BUY button. 34% of apparel shoppers are likely to purchases after viewing an ad online: only about 16% of consumers make a purchase after watching an ad on TV. When properly set up, online video allows a consumers to quickly access your product or service by following links to your website or sales page, where they can make a purchase. TV viewers typically have to log on to the site using a separate device in order to make a purchase, which undermines the e ectiveness of TV adverting in relation to online video.
  4. When a consumer stops by your website and watches a video they usually stay a little longer than intended, which is one of the main reasons video is used in every part of the marketing campaign. Every video on your website should captivate the viewer and have them spend more on your services or products. Even simple ‘how to’ videos can have a great impact on sales provided you keep the content customer oriented.
  5. Video is about selling. Or at least it should be. Far too many people miss out on opportunities by uploading videos that are either so boring they put the customer to sleep, or ones that are so vague they leave the customer completely confused. Another interesting scenario is where marketers focus so much on creating entertaining videos that ultimately they miss the bottom line. Remember you’re trying to sell, don’t focus entirely on entertainment, and instead try to communicate clearly, and make sure the customers know exactly what they’re support to purchase and how.

Mobile video brings with it more opportunities for short, funny videos to advertise their products. 30 second mobile videos have an 83 completion rate according to Rhythm Insights. More involvement has to be centered on mobile video so you can nd new ways to get people talking , sharing, and more importantly, buying your products.

How can your business bene t from venturing into online marketing? New entrepreneurs are well placed to make use of the features and bene ts to their businesses. Find out just how your business could be using this tool to gain these advantages and nd a way to implement a video marketing strategy that works.

One of the best & most trusted Video Production Companies in Perth, Australia.

 

Video Marketing | Why online video is useful to your business

  • Posted On May 23, 2016
  • Categorized In News
  • Written By

Online video has been a great tool in terms of marketing and promotion for both large and small businesses in all industries. The resources required to create and air these videos -YouTube and the like- are readily available so that makes it easier for small businesses and entrepreneurs to reach potential customers quickly and a ordably.

Whatever your market is, video gives you more opportunities to expand your brand by gaining it visibility and establishing credibility within your niche. Establishing a good video marketing strategy should be one of your goals if you want to target a wider audience.

To give you a clearer picture of video marketing and why it’s such a powerful promotion strategy, let’s break down it’s main features:

– Low barrier to entry: as previously mentioned, online videos require very little investment to create. Essentially what you need are a web-cam and a YouTube account.

– Online video allows you to convey strong, compelling messages, establishes credibility and enhances your trustworthiness. People are much more likely to trust you and relate to you when they can see you and hear your voice.

– Like social media, online video allows you to make a stronger personal connection to your clients and prospects, making sure you build a personal connection even before you meet them face to face.

– It’s good for your search engine rankings: according to a study conducted by Forrester Research, a stronger presence on YouTube can get you higher rankings because video has up to 50 times better chances than plain text to get to the top of search rankings.

All this makes online video the best solution for when you want to increase awareness for both you and your product, as well as accelerate the sales process.

So now that you know all this, you might be wondering how video can be used on your business. Let’s quickly go over main business uses for video:

  1. Website: The home page of your website needs a welcome video. This is where you explain the who, what and why statements, making sure the visitor gets all the relevant information regarding your business and how it can help them.
  2. The sales page: In addition to crafting e ective plain text on your sales page, you also need video if you want to get more conversions.
  3. Blog: Just as you use your blog to provide product reviews, expert tips and so on, you can turn the blog into a Vlog or video blog and create video that o ers useful information such as explaining products and services, sharing tips, etc.
  4. Product demonstration: Just about all businesses use video when introducing a new product to the market as a way to introduce the consumer to the product and demonstrate its usefulness and features.
  5. Video e-mail: You can turn your messages into a video postcard by including video (or a link to a video) in the e-mails, and in the process engage the recipient.
  6. Client testimonials: These can be very e ective in business. Ask your clients and/ or colleagues to create video testimonials for you and do the same for them.
  7. Tutorials: These are important for when consumers need step by step instructions on how to use speci c products and services.
  8. Video coaching: Lots of large companies use video to enhance service delivery and the trick is to make the sessions more interactive, personal and dynamic. Keep the viewer interested in what you’re saying. Tools such as Ustream, Skype and Dimdim can be very useful when creating the videos.

Why Make Viral Videos For Your Brand?

  • Posted On March 9, 2016
  • Categorized In News
  • Written By

Viral videos are great, especially those that people heavily share and talk about.

Why do companies make them?

What can be achieved?

How dependable is the strategy?

Why Do Brands Make Viral Videos?

Sharing recently became an extremely valued metric. It is very hard to achieve but if successfully done, it will mean that you have resulted in someone completely voluntary sharing your product or marketing message.

Here are the most 7 common elements of viral videos:

  1. Something that is Relatable
  2. Something shocking or unexpected
  3. Reactions of people in certain situations
  4. Outright weird
  5. Challenging misconceptions or using social stereotypes in situations that are controversial
  6. Is a wish-fulfillment or fakes something that we wish was real
  7. Something amazing or/and compassionate.

 

Why do it?

ROI. These 3 letter of exactly why they do it. They often earn 5 to 10 times in direct media space and sometimes 100 if not more in indirect media space. No straight conversion ratios, no ad-blocking and most importantly you could be creating a trend that enables your potential customers to act as your evangelists.

How to Measure Viral Video Performance?

If you main objective is to drive direct response sales, an infomercial or promotional approach is best utilized, such as Dollar Shave ClubSquatty Potty and Knock. These quirky videos create a strong call to action to the customers.

Dollar Shave Club’s video almost single-handedly launched the now $600M valued start-up, driving more than 10,000 sign-ups, and more than $110K in the first 2 days. Squatty Potty’s did $15M in sales at the last time reported, with more than 550% leap in online sales, 420% leap in retail sales.

All these videos got massive shares and even got mentioned in the press, creating a tidal wave effect.

Dollar Shave Club Data Shares

Video Growth Hacking

People don’t necessarily want to see and share product centric videos. The press as well will not usually feature a video with a heavy promotional call to action unless they feel that not doing so would mean them not being on top of what is trendy. They want to get paid for that, not give it away for free. This is why you need to ascertain if you are after a sales or brand awareness video.

There are cases though when a video can achieve both conversions and shares/press, like NordicTrack’s World’s Largest Treadmill Dance. Their primary goal was brand awareness, which was measured by the 60k+ social shares and 150k+ press features it garnered. Their main goal was to make treadmills fun.

By applying re-marketing though, they have been able to get a hold of a fair amount of those viewers and the video has now logged seven figures in sales with a more than 400% ROI and continues to convert every month.

Can we trust the Strategy?

Viral brand videos don’t always have to be expensive, for example ‘FirstKiss’, which were very simple and low-budget.

A great rule to follow is to always plan the budget for media spend. Try to have at least 3 times that of the production. There should be a plan for paid ads, influencers, video SEO and press outreach once you’ve crafted a concept with the most potential as possible to achieve your objective.

There you have it, if done right, viral brand video can be even more predictable and measurable a strategy than your common TV spot if you have the right people, budget, tools and testing in place. Shift some of the TV budget over to web video today!

Video in your content marketing

  • Posted On February 5, 2016
  • Categorized In News
  • Written By

10 Ways to Use Video in Your Content Marketing

How much of your marketing budget is allocated to video?

Video is mostly top or middle of the funnel activity…this mean ROI is hard to prove. This is why we’ve written this article, to highlight what type of videos to consider based on different situations.

Branding Videos

Branding videos are ideal to communicate your company’s culture to prospective customers. Whether you’re sharing the brand values, brand origin, or brand mission, video immerses your audience in your story. It creates a connection with them. Something that can only be done via videos.

NOTE: When was the last time you visited a home page and didn’t see a video? Yes, it was 2008. While videos once were used only to explain complex products or solutions, now they are as likely to give a brief and engaging overview of your value proposition in two minutes or less.

Top of funnel Strategies

Advertising: As a company, you are probably running ads on Facebook, LinkedIn, and YouTube to drive traffic.

SEO: Use video to highlight key points. You can also use video to answer potential questions your customers may have…hence driving traffic through virtually having ready made answers for them. Video SEO can be broken into two types:

  • You produce a video and post it publicly on YouTube. If the video great, it will create a call to action which will drive traffic back to your site … but in return for YouTube’s incredible reach and rank.
  • The video and supporting text will help the page itself to move up the ranking pages, meaning that traffic earned by the video is highly likely to stay on your site. It’s possible to pursue both approaches simultaneously, but best to have some variations between the videos.

Middle of funnel

Educational content: Whether a piece of thought leadership, tips or a practical guide, educational videos is a great marketing tool. Create short and entertaining videos about how your products can be used in an amazing way.

Great content can be also posted on social media, creating “re-shares”. These re-shares will generate free traffic to your product/site.

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Bottom of funnel

About Us: Many think of bottom-of-the-funnel activities as those related to product features, price, etc. But customers in the market for an expensive product or long-term service relationship are just as interested in the “who” as they are in the “what” or “how much.” When two providers are close on quality and price, perceived trustworthiness and commitment to service often are the deciding factors.

Time-sensitive promotions: You’re using price breaks to close warm or stuck leads. Why not invest in video for something simple and numbers-driven like price promotions? A typical consumer gets over 10 promotional emails per day. Your price promotion will not perform well if it’s not seen – and video helps to increase open rates. Plus the richer experience of videos – music, sound effects, voice, etc. – drive home what’s special about your promotion.

PR and external communications

Rapid response to hot topics: Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.