This of course is a broad statement! we can’t really say that all videos increases conversion. Some could have the adverse effect 🙁
Let’s be real, low quality videos won’t help you done bit. It might end up hurting you more in the end.
This is why we are going to go through the main 4 reasons videos help with conversions.
Number 1 – Complicated made simple:
Writing has it’s limitation. It’s hard to grab people’s attention and secondly it’s even harder to write a compelling piece to explain completed procedure. This is why we see who many how to videos. Simple and effective.
In a video, you can explain that complicated process in a couple of minutes.
Could you see yourself writing a whole article on that! That would be very hard and arguably very infective.
Same thing when talking about comparison of products.
I would rather see a product in action rather than read about it.
Number 2 – It’s more believable: It’s hard for the reader to connect with a writer. You can include a picture of the writer to add some authenticity but in the end, it’s better to see the person talk on screen rather than simply read about it. It’s like a book that turns into a movie…you cannot read a Harry Potter book and not picture Daniel Radcliffe in it. The video has the effect of setting you image in the customers mind and even if you do write articles after that, they can still picture you as the narrator.
Number 3 – Show me don’t tell me: You can say a lot of things but when it comes down to crunch time, showing it will silence any non believers. You have a great product? Just get a video of it.
Number 4 – People are extremely lazy: Finally, reading is “exhausting” and it takes a lot of effort to go through a long article and make sense of it all after. Remember it takes no effort to click “Play”.
A survey by Usurv found that users are 39% more likely to share and 36% more likely to comment on an online video compared to a text article.
Every architect will soon be designing using 3D goggles in a short time. At out of the box, we like to be ahead of the curb and therefore we have already dived knee deep into these VR products. The possibilities are endless…we’ve created a short walkthrough of a penthouse (shown above) to showcase a couple of options available to any designers, builders, architects, promoters etc…
In this video, a client is able to walk inside his future house, and experience it in glorious Virtual Reality. He is also able to see all the design options available, change the floor, cabinets, bench top etc…
We also create a companion Ipad app that goes with each build. He can then take his new immersive architectural product with him and showcase it to friends and family. If it’s a real estate agent or a builder, he can use the app to showcase to potential investors or buyers.
This is big news lately, Oculus Rift is ready to release their CV1 (consumer version 1) product to the entire world and believe me, soon enough everyone will have one in their household. Steam, sony, google are also all developing their own headset and it will be as common as mobile phones.
What does that mean for you?
Well, soon enough, you will be sending clients virtual models of their projects so they can walk through them whilst wearing their 3D headset.
Ok, apart from the obvious, how does that help me?
Aside from the fact that you are PHYSICALLY WALKING IN YOUR UNBUILT HOUSE/APARTMENT…
Being able to showcase a 1:1 finished product to your client. Having them walk around and explain what they would like to change or simply seeing how amazing their future house will look is a massive bonus. Any client unsure if they want to use you as an architect will have their doubts squashed in an instant as they will know everything will be seen/experienced before a shovel is even lifted.
I must say that for builders and promoters, this is going to be huge. Promoters, building developers and builders in general need a fair amount of 3D done in any case. Those static renders that goes onto all the promotional products. This is something that needs to be done regardless. In some cases, we are able to provide 1) the renders and 2) the walkthrough product for the same price that some 3D visualisation company offers the renders only. In this case, it’s a win win scenario.
Going further into the process though, we need to understand that whatever helps you sell you development faster means less interests accrued on the borrowed money. It’s not always an easy task for real estate agents. Especially if the prospective customers are geographically far or can’t read off plans etc…
With this product, they are able to grasp the finished product before its been built and that might prompt faster sales.
Anything that can help a real estate agent sell faster should be considered as a “holy grail”. Faster sales means less interest to pay for your clients, faster commissions for you…a no brainer.
I rest my case, we personally think this product is the future and for us, the future is now!
Whether you’re selling a product or service you need that product video that will convert those potential customers. A truly great product video both informs and inspires viewers and ultimately result in them giving you money for that product. Here are examples of great product videos:
1. Context is king
We love the Fluidstance video… they are clear on the problem their product is solving!
2. Show and tell
Video don’t necessarily need to be super fancy. Sometimes a simple show and tell will do the job… if viewers don’t know you, show off your product, and tell your customers about it. It’s that simple.
Digital video marketing is yet another tool to help your business grow. In short, you need to be “ Following the Money” and it’s a no brainer.
When P&G started sponsoring a series of soap operas on radio in 1930s for brands like Duz and Oxydol, they took this innovation to television and started producing award-winning soap operas.
The growth in TV equaled the growth in brand recognition and brand advertising. Since then, any marketer couldn’t imagine building a big nation brand without TV advertising. That was until now! we are in the internet era, and we all agree no that you can’t build the next new brand without digital video across all the devices. Essentially, you follow the money 🙂
1) catered to the audience, even niche ones, which is quite recent.
2) Delivered right to them, whether you are. Desktop ,mobile, watch, VR, ‘holographic new device that’s coming out tomorrow’
The difference also is the close loop system. Advertisers actually have the opportunity to connect engagement data with purchase data and close that loop. We don’t really see a centralised solution for now…but i can’t imagine that being too far away. The data is there…so it’s all about turning that data into meaningful information.
Imagine looking at your panel and seeing conversion rates for:
Format vs demographic vs conversion vs spend vs attention rate vs device vs etc…
You can then base your launch campaign on a model that you’ve tested and know that works.
You also know that this campaign will be catered to your consumer…not splashed all other like a bad paint job.
Connecting big data you have from the media will enable you to link your brand advertising to tangible revenue. And once you do that, you can then begin to make the shift from using a shotgun approach to media buying.
Instead of mass broadcasts, you need to think about creating personal playlists for the tens of millions of consumers you attempt to reach. You can’t do that without processed data.
I think the future of Digital Video is an interesting one.
1) Volume will be needed fast and cost effectively.
Video marketing has become one of the best tools for businesses help bolster their market presence. The attention of prospective buyers are shortening due to the wide array of options they have, marketers are trying their best to break through clutter in an interesting manner. Companies, use delivery platforms such as Vimeo and YouTube to post product videos, testimonials and TV commercials but the key is to leverage their content in order to boost their conversions and sales.
Here are some crucial tips:
Real is the key: When consumers to sense that there is something wrong in the message of your ad, they will lose their trust straight away. Conversion is unlikely when there is no trust. Keep it clear and make sure you provide truthful information.
Create videos often: Content is king, we all know that. Good content is the master of the universe. When you publish regularly, it creates a connection with the viewer and better are your chances of converting.
Showcase your product: Show your customer what you are offering. If they are able to see what they are getting in action, it should be a no brainer for them.
Use entertainment: Entertainment is also key to a great video. I am not talking about funny or quirky…i am talking about pure entertainment. Even if it’s an unboxing video or a testimonial video, it should entertain the target audience. They need to feel like they want to go through the whole video and not stop midway through for some reasons.
Know how to sell your videos: By following the above mentioned tips, you can transform your Vimeo and YouTube presence into an important part of your selling campaign. Give us a call today and let’s make a great video together
The advertising industry is changing dramatically and everyone is aware of it.
Why is that happening?
Well! Simple. Nowadays audience is EVERYWHERE, i mean literally EVERYWHERE!
Not only that, they are hungry for content too. So, branding and marketing messages should be pushed fast and over a lot of platforms.
At OOTB, we’ve been approached by some major corporation in the last 2-3 years and let me tell you, in the short 10 years we’ve been operating in this sector, We’ve NEVER EVER seen that happen.
Usually, big corporations’ accounts are kept by big advertising agencies who act as their brand guardians. They oversee everything that has to do with their clients’ advertising messages and branding.
This had always been the case for decades…but it is changing now. Proof of that is the amount of jobs available in the advertising sector at the moment. We’ve seen traditional agencies go from 80 odd staff to now barely 20.
It happened in the web industry and now the video industry is following suit.
With the ever expanding internet, most businesses found themselves desperately needing websites for their companies.
These digital store fronts were deemed not necessary 10, 20 years ago and only a small number of companies had websites for “good forms”
Nowadays, if you are starting a business and not thinking about having a website, i’d say, you are in big trouble.
The change started when companies were quoted by their agencies 4 – 7 times what proprietary web companies were quoting.
Why use an agency which is way more expensive without actually getting a better end product in return? Even if the product was better, would it be worth the extra amount of cash you are putting out.
Companies also know that with the current landscape, they will probably need a whole new website in a couple of years (sometimes months).
Agencies argue that they are the “brand guardians” of the companies’ brand and are making sure that everything stays within that brand and image.
The thing is…web companies are now more than capable to follow a branding structure. It’s also easier to converse directly with the marketing manager (who arguably proofs the final product) rather than go through, art directors, semi art directors, creative directors, executive creative directors (all of which are trying to please one another and therefore lengthening the whole process).
Video within the change
The same thing is happening in the video industry. Brands need video to be created fast and cost effectively.
This wasn’t happening before because millions were being spent in media buying AD space on television and you had only one shot at doing things right…
Nowadays with the segmentation of the audience, you need to be battling on different fronts as fast as you can. The agency model doesn’t work for that matter:
You might have a gem by then but other brands have already stolen a huge market share by pushing as much content as they can.
Process is the key to this change.
Most young (ish) filmmaker nowadays can direct, shoot and edit themselves.
Something that was arguably not easy to do a couple of years ago.
1) Cameras were too expensive and complicated to run.
2) Editing was also very complicated and films had to be chemically developed.
3) Large crews were needed for any production (even the smallest projects).
Like i mentioned at the start, we’ve had a massive amount of big companies marketing manager come straight to us…
Why? because we provide stunning work from IDEA to COMPLETION in a record amount of time:
Clients gives us a brief (like they would do with agencies) except we do everything from that point…
1) Brainstorm different ideas and give options to the client;
2) Organise the casting, director, cameras and equipment needed for the shoot; and
3) Editing, VFX, Grading and SFX are done not long after and we provide insight on everything.
Clients have their own private portal where they can check the updates on the video as they happen.
So if there is a marketing manager who is contemplating using videos soon, why don’t you give us a call or use our quick quoting system.
Other solutions for major companies
Crowdsourcing companies such as Mofilm and Genero are making a killing at getting content out for their clients (at the filmmakers expense some might say), although we like to think that these guys are really transparent on what they do (and how they do it) and filmmakers should be aware that they will end up doing a whole lot of work without being paid.