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Driving brand awareness and ROI with video

  • Posted On April 9, 2015
  • Categorized In News
  • Written By

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The rise of online video

YouTube generation

Information is flowing at a pace never seen before.  Your three problems are:

1) Attention retention

2) Message delivery

3) Action conversion

Consumers are king and that has never rung as true as it is now. They are demanding value now and they want it customised to their needs.

Video is paramount to grab, retain and convert

Based on the current stats at hand…if you are selling a product and you place a video on your front page, the first thing they click is the video. Don’t even think about content and shiny photos, info graphics. (sure these are important but not comparable to a tailored video)

Video is watched and shared

Social networks are being classified as their own country nowadays. Online, nationalities often relates to language but nothing more. Traffic can come solely from Facebook or Twitter without any particular skew on geographics.

Multiplatforms

You need to realise, it does’t matter where your customer is, what you need to make sure is that wherever that place is, you need to be there to. Video is the most common media which works on multi platforms.

 

Household Trends Device

Massive increase in online video consumption

People are watching videos in the bus, train, at work, in bed. You need to make sure you are competitive and reachable by them.

Oline Video Consumption

 

If you need video production in perth. Give us a call

Why we choose to work with only 20 SEO clients

  • Posted On March 23, 2015
  • Categorized In WORK
  • Written By

 

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SEO clients come to us because they need a steady stream of buyers coming to their websites.

We want to offer a truly premium service to our customers. We want to be reachable when they need to, we want to be able to answer questions on the spot and not wait for 2-3 days for an account manager to talk to a lead generator, who talks to a link specialist. We can only offer our inclusive and done-for-you service to 2o clients. Truth is…over the years we found that communication and transparency is key to getting a great business. That is why through trial and error, we came up with a graph of how many clients is too many and what is the perfect number.

 

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If you’re looking for someone to take away all the stress of your marketing, we’ll be a good fit. Complete 24 hour access to all the tools necessary to track your conversions, ranking, traffic, ad spend, ROI. You’ll become part of an exclusive group of clients that get access to the most tested developments in the industry, we will take care of everything.

This brings me to my last point, which is enormously important. You can continue getting chased around by SEOs pushing the latest gimmick. Or, if we both like what you see, we may be able to work together, in which case you don’t have to think about it anymore. You can sleep at night knowing someone isn’t going to try to impress you with rankings but rather with revenue.

Focusing on ranking is all well and good and that is what 99% of internet marketing companies do…but unfortunately getting to number one for a non converting keyword or having a poor website which prevents conversion etc… is part of the equation too…

So…don’t wait any longer and give us a call

 

 

 

Latest work and general news

  • Posted On March 17, 2015
  • Categorized In News
  • Written By

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Like usual we’ve been pretty busy 🙂

We have a couple of hush hush project that we are not able to show for confidentiality reason.

Here are some of the work we’ve just completed:

 

Balga

What happens when you save a 400 year old tree from a land deemed for construction? Drone happens!

UTS

Commissioned to do a video for UTS…the brief was:

In today’s world, technology is deeply engrained in everything we do. Whether it is in healthcare, law, industrial design, economics, engineering, finance, education or filmmaking technology is making a difference. It’s at the heart of life and humankind.

The University of Technology, Sydney is rated the number 1 young university in Australia. They are a forward facing, innovative institution: they don’t dwell on the past, they live for the future. That is why we were very proud to be involved jn this TVC.

OOTB TV

Andrew Bellamy is Chief Executive Officer and Managing Director of Austal Limited, a global defence prime contractor and world leader in the design and construction of aluminium defence and commercial ships. Check out his interview:

 

 

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The Guide to online video marketing Part 1

  • Posted On March 11, 2015
  • Categorized In News
  • Written By
Let’s start from the beginning and ask ourselves a simple question:

WHY IS ONLINE VIDEO VALUABLE?

The value of video is threefold:

Value 1: Improved User Engagement

By grabbing the visitor’s attention straight away. You know how hard is it to read though a big paragraph these days? Very very hard…User engagement has gone down so much that we need to make sure we are sending the right message in under a minute.

We were looking for an online solution for quoting system and upon landing on  Quotient App, we were able to see straight away that it would help us achieve what we were looking for…

Value 2: Brand Awareness

You need to establish your brand, it needs to be recognisable and stay anchored in the consumers’ minds

Value 3: Search Engine Optimization

Video helps tremendously with SEO and we are able to use different long tailed keyword centric video to help with the ranking. Our sister company, THE SEO LAB has had tremendous results with this strategy.

Value 4: Improving conversions

As we all know, better user engagement will lead to better conversions so here it’s a no brainer.

VALUE 1. VIDEO OFFERS USER ENGAGEMENT

Reading is an active experience and you guide the speed at which you read. Within that time you will experience 4 major processes:

  • Perception of meaning
  • Appraisal of that same meaning
  • Evaluation of it
  • Emotional response to it

This might look like…

  • I am reading something about Video Marketing
  • Video Marketing is the process of promoting a company or product through video
  • This could be useful for my company
  • I am excited and let’s buy or ask for a quote

Video doesn’t offer that much freedom. Video dictates the speed of the message and uses other elements to create a better rate of emotional response.

Video is therefore a different method of engaging audiences than image and text. With video, the user will immediately comprehend the message and that is already part of the war won.

Video Guide Example

Example:

Video Production

Therefore, video allows you to generate a better rate of emotional response and therefore leads to better actionable reaction from the prospective customer.

 

 

Product Demo Videos

  • Posted On February 19, 2015
  • Categorized In News
  • Written By

Got a new product? why not introduce it to the market with a video

Product videos cut to the chase. Here is the magical product, here how it works and here is how it will revolution-arise your life. If your product is amazing, media might even pick on it and showcase it.

Would you rather see the iphone showcased in a video or would you rather read about it?

 

Another example of a simple video is knock

 

These videos clearly show to prospective buyers what your product is about…

Show; don’t tell.

A good product demo video will explain in a couple of minutes all that you want to say to that customer. Launching a new product is hard, specially in a day an age where people have less time on their hand. They want to know straight away what you are doing for them. It will create a focal point for your marketing message.

Use the golden rule “i believe”

Answer those questions

Who we are, what we do, what we are about. It’s all well and good to have an about us page on Facebook but let’s be honest…no one reads that. If you want to push your branding and message, you need an about video on the home page. A lot of businesses rely on landing page nowadays.

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Make sure you know your target audience

If you create your product demo video, you need to know who you are addressing…

Are we addressing corporate type people? young hip customers, moms and dads?

Taylor your video message for them

If you need a product video today, make sure to give us a call

Hyperlapse and Video Marketing

  • Posted On February 3, 2015
  • Categorized In News
  • Written By

Hyperlapse can be a great tool for video marketing. If you are doing things right, you already have a brand video and also a video marketing strategy. You are also probably creating a lot go video content around your services, products, office etc…

You are hopefully, also producing, and distributing, content for social sites like Twitter and Facebook.

Hyperlapse is an app that allows you create an interesting time-lapse video and it can be used in many ways.

1) Create an office tour video

Since the software uses high speed video and converts a 5 minute video in maybe a 30 second clip. Why not walk around the office/site etc…and showcase the whole company. It could have a great effect and would showcase the workplace to all the customers.

 

2) Unboxing

You want to showcase a new product. Why not film the whole unboxing with the app. Instead of cutting straight to the product or show a tedious 30 second of someone ripping through a package.

 

3) Showcase your brand and products

While on the run, why not film a couple of people using your product of services. then share it on Facebook and twitter. It will generates a lot of likes and more traffic to your site.

 

4) Behind the scene video

Are you creating a video? If you need us do do one for you, you could film the whole process with hyper lapse. That would make a great behind the scene extra to share around the office and online as well.

You can download the Hyperlapse app from the Apple store.

Let us know in the comments below if you are using this app for something else.