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  • October 12, 2011
  • News

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the advertising they encounter.

  • September 28, 2011
  • News

Google AdWords For Video

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses to a simple and affordable way to reach targeted video viewers. I had a chance to get a sneak peek at the system, and came away very impressed. So I thought I’d share a bit with you about Google’s new AdWords For Video.

  • September 25, 2011
  • News

Ad Engagement On Connected TVs Rising

Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, according to new data shared by entertainment discovery service and technology provider Rovi. In addition, the number of impressions, as well as ad engagement and time spent with ads on connected TVs is rising each week. For the inside scoop, check out this week’s New Media Minute.