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Websites…

  • Posted On January 24, 2011
  • Categorized In News
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I am just going to say a few words here concerning websites. I come across a lot of businessmen that don’t seem to understand the power of a website. In order to comprehend that topic better, lets go back in time for a moment. As a kid what i remember the most is the shop where i used to go with my parents to buy toys. I remember that big signage in the middle of the shopping centre (which was a collection of 3 shops at the time) i will never forget how excited i was everytime i saw that signage because it meant i was getting a new toy.

Second story, i remember one day the kitchen tap and water started flowing everywhere in the house. My dad wasn’t there and my mom needed the tap fixed otherwise it would have flooded the house. She took the yellow pages, looked in the required section and the picked the first one she got which was ” AAA plumbing” and i always thought to myself what an ugly name for a plumbing company.

I later realized 2 things, first one is “As long as your clients are excited to come to your shop. you are never gonna run out of clients” and second point is “Your brand should always be the first thing the client sees”. The yellow pages are classified in an alphabetical order and what that man did, was to make sure that the first plumbing company someone would see in the pages would be his.

We should all start to realise that the signage to your shop nowadays is your website and that search engine like google, Yahoo, Bing etc… are more and more the way people search for services/product providers. Your website should be simple and graphically nice as well as well ranked in those search engine. Later in this book you’ll have 2 choices, either you decide to build your own website, or you contract a company to do it. We gonna try to cover both.

WEB 2.0 ??

  • Posted On December 28, 2010
  • Categorized In News
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Chapter 1.1: Web 2.0 Vs Web 1.0

i would like to start off by explaining in my own terms what you will be dealing with now that you’ve considered creating or enhancing your online identity. I would like to explain to you how i see this matter of web 2.0 vs web 1.0. I know a lot of people will say “i didn’t know that there was a web 1.0 to begin with” well apparently there is. Anyway, for me Web 1.0 is like a man standing on a chair and giving his views to a public. What it means is that the “man” is actually a website/company giving information or views on products or matters. Web 2.0 is more like a collection of friends talking about subjects and discussing about it together. These are the new type of websites where they allow you to write your thoughts or ideas.

I think it will help tremendously your business to grow because it will allow people to say why your service/product does or doesn’t work for them and obviously help you in updating your product to be able to satisfy more customers. When you think about it, its the most valuable information available to a company, being able to be in your customers head and  being able to adapt your product/services to their needs.

For example, if you go in a restaurant with your wife, you order the food and it arrives late and it doesn’t even taste good. A vast majority of people will say the same thing when the waiter comes and ask “how was your meal sir?”, most of us will say “good, thank you” as most of us want to avoid a useless conflict knowing that they will probably never come back. What does that tell us? that we are not able know that the customer was unhappy and therefore we lose that customer. With the web 2.0 you have the opportunity to make your customers speak and gain valuable information in the same process.

Advertising ? Video Production Perth

  • Posted On December 12, 2010
  • Categorized In News
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Online Advertising

Advertising? is it evil? is it good? Well i personally think advertising is simply a way for a product or a business to be heard, a bit like shouting your name to a bunch of strangers; Sometimes people remember your name sometimes not. I think the whole problem lies in the fact that those people are strangers and that a majority of them don’t care about your name.

I have this vision as a kid of my dad reading the morning papers EVERYDAY, he would take out the business review and throw the rest away. I would personally read only the sport sections, simply because i wasn’t interested with the rest of it. What does that tell us?

Well, it tells us that we are limited to what the newspapers or what the tv wants us to read/watch. That was fair enough 10-15 years ago but nowadays we have the best advertising tool in front of us and most of us seems to underestimate its power. If i wanted to buy a car and the front page of the newspapers was a car advertiser…it would be the best advertising i would have ever seen. We can’t do that though because we can’t print a different newspaper for each one that wants to buy a copy. Well, this whole concept easily works on internet.

I went to a lot of lectures talking about internet, twitter, facebook, rss feeds and how the whole “thing” could help your business and i realized that the speakers were so excited by these new concepts that they forgot to start at the beginning.

In the coming weeks, i’ll publish what i think may help a few people in getting started with the whole business/website/advertising deal 🙂

Olivier Mamet

Importance of Web Video

  • Posted On December 4, 2010
  • Categorized In News
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Today i came accross this great article from Nicheplr:

“If you are in the competitive field of Internet marketing, then you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, there are some that are moving into a modernized way of marketing. This method is through web videos, and it is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers. But why is web video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis. Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd. Also, another reason why Internet marketing is boosted by web videos is because it sets them apart from the various scams and other schemes that are surrounding the web.

More than likely, a customer has been scammed by an Internet marketer, thus many people do not pay heed to the marketing efforts that you put forth. A main reason for this is because you are following the same paths that many scammers have used. Thus, if you want to make a sale and gain the trust of a customer, than you must think outside of the box.”

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Internet Videos and Television

  • Posted On November 29, 2010
  • Categorized In News
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Here is a great article we found over at Labnol. We quoted only a third of it, please go to the link at the bottom to read the full article 🙂

“When you have nothing interesting to watch on TV, you can always switch to the Internet for an unlimited supply of videos ranging from television shows, podcasts, music, full-length movies, news and even live concerts.

Your computer screen is not always the best option to watch web videos, especially if the whole family wants to join in, so let’s look at some devices that will let you enjoy Internet TV on your widescreen television without requiring any complicated setup.

Enjoy Internet Videos on your TV

Apple TVApple TV – Connect the device to your TV using a HDMI or component video cable and you’ll be able to download movies, TV shows, podcasts and music from iTunes’ vast library directly through your TV.

You can also use Apple TV for watching YouTube videos, for listening to Internet radio stations and for viewing photos that are on your computer or on Flickr. Apple TV will connect to the Internet through Ethernet or built-in Wi-Fi and retails at $229.

Roku HD PlayerRoku – If you are looking for a simple and cheap option to watch streaming movies from Netflix or Amazon on your TV, Roku Player should fit the bill.

Roku offers quick access to video channels including Netflix, Amazon on demand, Pandora radio and Blip.tv as well as photos from Flickr and Facebook on your TV. The Roku player will connect with virtually any TV and it supports both wireless and wired connections. Starts at $79.99.

Vudu Box for YouTube

Boxee TV Box from D-LinkBoxee Box – Boxee is a free media center software that lets you access content from a variety of sources including YouTube, CNN, BBC, Netflix, TED, University lectures, etc. on your computer. The company has also developed a set-top box that will let you enjoy Boxee’s content directly on your TV.

Other than streaming videos, you can also access content from sites like Flickr, Picasa, Last.fm, Pandora as well as media files store on your TV through the Boxee Box. It is expected to cost around $200.”

TiVo HD DVRRead full Article here LINK