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Need video advertising metrics that you can actually use? Then keep reading…

  • Posted On November 21, 2016
  • Categorized In News, WORK
  • Written By

Every online business working knows that videos are a great way to reach today’s generation of consumers in an attention deficit environment. Researchers even believe that video marketing will account for up to 70% of all online traffic next year. With results showing that the majority of consumers are more likely to make a purchase from a brand after viewing a video ad made by the company and a similar amount walking away with a favourable impression of the business in question, the positive value of video marketing is obvious.

While video marketing stopped being measured by views a long time ago, businesses still need access to cost-per-view figures and the views needed to meet awareness or recognition goals.

One of the most popular video advertising platforms is YouTube. Many Australian businesses are not aware of the potential this form of advertising has, or that over 80% of YouTube’s audience is located outside of America. The CEO of Google himself considers YouTube to be “prime-time TV for the mobile world” and research shows that YouTube searches for brands are more than two times that for television.

So when it comes to the day to day implementation of YouTube marketing, how does one measure its value and what metrics can it produce? Parent company Google have stepped up to offer businesses new and improved video advertising metrics to help make video marketing more worthwhile.

Brand Lift by Google offers businesses the chance to measure the impact of their YouTube advertising campaigns with metrics that enable them to track the exact amount of ‘boost’ a campaign provides for their business and sales. Some of these metrics include ad recall, brand awareness, intention to purchase, increase in organic search activity as well as if the ad causes consumers to be become more favourably aligned with the brand’s message/identity and moves them to make a purchase.

With this kind of information now available, video advertising has the potential to become an even more targeted and even more effective means of reaching a target audience for all businesses that use it.

Why we choose to work with only 20 SEO clients

  • Posted On March 23, 2015
  • Categorized In WORK
  • Written By

 

Screen Shot 2015-03-23 at 10.40.12 am

SEO clients come to us because they need a steady stream of buyers coming to their websites.

We want to offer a truly premium service to our customers. We want to be reachable when they need to, we want to be able to answer questions on the spot and not wait for 2-3 days for an account manager to talk to a lead generator, who talks to a link specialist. We can only offer our inclusive and done-for-you service to 2o clients. Truth is…over the years we found that communication and transparency is key to getting a great business. That is why through trial and error, we came up with a graph of how many clients is too many and what is the perfect number.

 

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If you’re looking for someone to take away all the stress of your marketing, we’ll be a good fit. Complete 24 hour access to all the tools necessary to track your conversions, ranking, traffic, ad spend, ROI. You’ll become part of an exclusive group of clients that get access to the most tested developments in the industry, we will take care of everything.

This brings me to my last point, which is enormously important. You can continue getting chased around by SEOs pushing the latest gimmick. Or, if we both like what you see, we may be able to work together, in which case you don’t have to think about it anymore. You can sleep at night knowing someone isn’t going to try to impress you with rankings but rather with revenue.

Focusing on ranking is all well and good and that is what 99% of internet marketing companies do…but unfortunately getting to number one for a non converting keyword or having a poor website which prevents conversion etc… is part of the equation too…

So…don’t wait any longer and give us a call

 

 

 

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  • Posted On June 21, 2011
  • Categorized In WORK
  • Written By

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