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The popularity of mobile video continues to increase, and will account for a staggering 72% of total mobile data traffic by the end of 2019, according to a new study by Cisco. As part of its annual report on the state of mobile data traffic, the I.T. giant not only confirmed that mobile video viewing was responsible for 55% of...
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Your business needs to shoot a commercial or company training and sales video. If like most businesses you don’t have someone in-house to film it for you, you’ll need to find a video production company and fast. Using a search engine to look up “best video production companies in Mauritius” is going to give you...
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A corporate video is a great way to communicate a company message to any group, but it isn’t always easy to do. If the thought of putting together a corporate videographer is wracking your nerves, remember that the key to its success comes down to strategic planning – which anyone can do. Here are a...
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Every online business working knows that videos are a great way to reach today’s generation of consumers in an attention deficit environment. Researchers even believe that video marketing will account for up to 70% of all online traffic next year. With results showing that the majority of consumers are more likely to make a purchase...
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When listening to Nicola Mendelsohn at the conference in London on June 14th, we understand that facebook will be most certainly mobile going forward and it will probably be mainly video. Snapchat just dethroned twitter and went 3rd in the list of top social media platform. (behind Facebook and Instagram) Marketers need to understand that...
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The entire process of creating quality online video boils down to four steps: Goals Message Format Distribution and promotion FIRST STEP: GOALS Every video you make has an intended purpose so keep in mind what you want to accomplish when creating the video. Some of the more obvious goals include: Boosting exposure Redirecting trafic to...
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