The rise of online video
Information is flowing at a pace never seen before. Your three problems are:
1) Attention retention
2) Message delivery
3) Action conversion
Consumers are king and that has never rung as true as it is now. They are demanding value now and they want it customised to their needs.
Video is paramount to grab, retain and convert
Based on the current stats at hand…if you are selling a product and you place a video on your front page, the first thing they click is the video. Don’t even think about content and shiny photos, info graphics. (sure these are important but not comparable to a tailored video)
Video is watched and shared
Social networks are being classified as their own country nowadays. Online, nationalities often relates to language but nothing more. Traffic can come solely from Facebook or Twitter without any particular skew on geographics.
You need to realise, it does’t matter where your customer is, what you need to make sure is that wherever that place is, you need to be there to. Video is the most common media which works on multi platforms.
Massive increase in online video consumption
People are watching videos in the bus, train, at work, in bed. You need to make sure you are competitive and reachable by them.
If you need video production in perth. Give us a call