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The Future Of Australia’s Film And Video Production
Having come a long way over the past few decades, we have technology to thank for the complete upheaval, not to mention, many future shifts within Australia’s film and video production industry. Before you get too comfortable, keep in mind that it wasn’t that long ago that if you wanted to watch video content, you...
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Marketing and advertising are among the most dynamic industries one can participate in. If you look at content from 20, 10, or even five years ago, you may notice that the staple practices are always adapting. The quality and form of video content in particular is something that keeps businesses seeking to put their products...
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If you switch on your TV today, the programming structure – including ad breaks – is very different to how it was, say a decade ago. This is because the expansion of digital media has revolutionised the way consumers interact with content. People are more interested in watching what they want when they want to....
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Using video as a medium to teach, learn or inform has several benefits. It can quickly convey messaging, grab attention instantly and is a useful communication tool. Video also adds an element of authenticity to your work, as students and consumers are more likely to engage with content that they believe is real and original....
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Modern businesses operating in today’s market have a significant trust hurdle to overcome when trying to reach customers. It’s an unfortunate fact that the market is filled with businesses that make big promises without any intention of following them through – which makes it harder for businesses which are the real deal. So how can...
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Video is an integral part of any brand’s marketing strategy and is used for landing pages, social media platforms and emails. With so many businesses producing this type of content, many businesses in Perth are turning to any technique that enables their filmed material to stand out, such as animation. Animation is no longer just...
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