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The entire process of creating quality online video boils down to four steps: Goals Message Format Distribution and promotion FIRST STEP: GOALS Every video you make has an intended purpose so keep in mind what you want to accomplish when creating the video. Some of the more obvious goals include: Boosting exposure Redirecting trafic to...
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Video Marketing
Now that you have a better idea as to what video marketing is, let’s take a look at the benefits. If you’re having trouble selling your marketing team, clients, partners and boss on the concept of online video, they might feel differently when they look at some of the benefits the business stands to gain. We’ll...
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Online video has been a great tool in terms of marketing and promotion for both large and small businesses in all industries. The resources required to create and air these videos -YouTube and the like- are readily available so that makes it easier for small businesses and entrepreneurs to reach potential customers quickly and a ordably....
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Viral videos are great, especially those that people heavily share and talk about. Why do companies make them? What can be achieved? How dependable is the strategy? Why Do Brands Make Viral Videos? Sharing recently became an extremely valued metric. It is very hard to achieve but if successfully done, it will mean that you have...
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10 Ways to Use Video in Your Content Marketing How much of your marketing budget is allocated to video? Video is mostly top or middle of the funnel activity…this mean ROI is hard to prove. This is why we’ve written this article, to highlight what type of videos to consider based on different situations. Branding Videos Branding...
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4 great reasons why video increase conversions This of course is a broad statement! we can’t really say that all videos increases conversion. Some could have the adverse effect 🙁 Let’s be real, low quality videos won’t help you done bit. It might end up hurting you more in the end. This is why we are...
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