A corporate video is a great way to communicate a company message to any group, but it isn’t always easy to do. If the thought of putting together a corporate video is wracking your nerves, remember that the key to its success comes down to strategic planning – which anyone can do. Here are a few tips to get you going.
- Decide On Your Aim
There’s no point in creating a video just for the sake of it. Will this video be used to show potential employees what they can expect from company values or will it be used to connect with potential clients on social platforms? Once you have a clear aim and objective in place, it will be easier to steer the video in the direction of your target audience.
- Create a Core Message
You don’t want to leave your audience feeling lost and confused at the end of your video, so ensure that there are a clear message and call to action at the end of it. Create this core message in the voice of your target audience for maximum impact.
- Take A Creative Approach
Even though you’re creating a corporate video, you don’t want to bore your audience to death. On top of being informative, your video should also be creative and original enough to keep viewers engaged.
- Be Practical
Planning a video can be a theoretical activity, but the truth is that you need to plan the practicalities. Do you have a venue for the video and people or actors to be in it? Will these people require hair, makeup and wardrobe assistance? If your video will be filmed over several days will there be catering, transport and other costs to consider?
- Create A Script And Storyboard
This is one of the last steps in the planning, and here you’ll plan what will be said by who, as well the details of every scene that will be filmed. While production might deviate from this original plan, it creates a map for the crew to work from and ensures that the video covers what it needs to cover.
Ready to begin filming your corporate video production in Perth? Then contact OOTB (Out Of The Box) Productions for assistance. We have all the tools and experience to help you create an effective and eye-catching corporate video.