Having come a long way over the past few decades, we have technology to thank for the complete upheaval, not to mention, many future shifts within Australia’s film and video production industry. Before you get too comfortable, keep in mind that it wasn’t that long ago that if you wanted to watch video content, you would have had to make your way down to the cinema. At the time, many thought the industry was at its peak but look at it now.
Let’s start with an easy one; with technology switching up on us at an astounding rate. Of course, changes in technology can be expected within Australia’s film and video production. Similar to how video tech has evolved in the past, you can expect this much of a shift in the future. A couple of things that we can realistically foresee within a few years include 4D Dynamic Replay video, 360-degree video, Interactive Video, as well as Augmented and Virtual Reality video.
Judging by the current trends involving the various roles that social media plays in the film and video industry, it can be gaged that production companies will further capitalise on the ways that social media platforms like Instagram and Facebook provide effective ways of communicating between businesses and customers. This includes specially designed videos that suit the various platforms and aid in the marketing process.
Just look at Instagram TV, this is something that came out in 2018 that has really gained traction in the past year. This platform has made room for another area of video production along with new characteristics and features to keep in mind when it comes to attracting users’ attention.
Film and video production throughout Australia are constantly on the move and evolving. As you can see, thanks to the increasing relationship between video production and social media, this industry is becoming more closely connected with society. There have been too many changes to keep track of over the past few decades when it comes to how videos are made and how they’re watched. If this trend continues, you should stay tuned as there are exciting things to come in this industry’s future.
For all your film and video production needs, try out OOTB. When it comes to your future among Australia’s film and video production companies, consulting OOTB is a step in the right direction. Situated in Perth and online, you can get cracking in person or remotely. All you need to do is check out their site. Contact us today!